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View projectArtificial intelligence · Kiosks & software
Aura, the AI-powered fragrance advisor
Aura transforms in-store fragrance advice: instead of testing dozens of bottles, the customer talks with a kiosk that learns their taste and composes a suitable fragrance, ready to be made at the shop’s perfume bar.
Context
The need and our answer
Les Parfums by Mehdy offers ready-to-wear fragrances and a perfume bar where customers compose their own blend. The choice is vast and human guidance cannot be permanent: the shop was looking for a playful way to guide every customer towards the creation that suits them.
We developed Aura, a conversational experience on a touch kiosk. The customer says how they would like to be addressed, then answers a few questions — personality, occasion, desired longevity and intensity. The AI analyses the answers, composes an accord of notes and presents a detailed profile of the resulting fragrance, which the customer can validate before preparation.
The interface, in the brand’s colours, is available in several languages and fits into the in-store journey: ready-to-wear fragrances, perfume bar and online shop.
What we delivered
- Guided conversational journey: first name, personality, occasion, longevity, intensity
- Recommendation engine: composition of a blend (top, heart and base notes) from the answers
- Detailed result sheet with olfactory description and blend validation
- Multilingual touch interface in the brand’s colours
- Ready-to-wear fragrance, Perfume bar and Shop modules
- Deployment on an in-store kiosk
On video
The project in action
The complete journey, from the first question to the composed fragrance
Gallery
In pictures
Click an image to enlarge it.
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